OUR BRAINS ONLY REMEMBER THINGS IN THREE WAYS:
Through highly emotional connection, like deep joy or deep trauma
Through repetitiveness over a long period of time
Through photographs and videos
When one of these ways isn’t available, the memory will fade and eventually get archived, deleted from consciousness.
We only remember our lives through one of these “anchors”.
Unfortunately, when photos are simply digital files, they’re hardly ever looked at, and often end up lost, deleted, or corrupted. Even when we save photos on a cloud service, that’s where they end up: literally on a cloud, far away, forgotten. If we don’t print them, it’s very likely that we won’t see them again.
We’re all affected by this, whether we’re aware of it or not, but the most vulnerable and deeply impacted are the younger generations. Millennials, X-gens and every child born in this century already have huge blank gaps in their memory because they have very few, if any, printed photos of themselves to remember their lives by. It’s a terrifying thought.
A life lived and not remembered, what kind of life is it? This is the equivalent effect of Alzheimer without the sickness, and we’re giving it to our children.
Like climate change, we’ve come to a tipping point where the trend has to be reversed before it’s too late.
There’s an urgent need to reassert the value of real photographs through mainstream media and raise awareness not just among photographers, but throughout society at large.
To reverse the belief that files inside a phone are photos.
To help people understand the value of printed photos is to preserve actual memories in the brain, and that it’s not just a nice-sounding cliché for photography websites.
Our children deserve to remember their lives.
As photographers, it’s our responsibility to undo the damage now – if we don’t do it, who will?
Many of us understand that flickering social media pictures are transient and vulnerable, and a few are already hard at work about it, but individual, smaller movements and events tend to stay very much within the confines of the industry – eventually becoming little more than a hashtag – or become too demanding in terms of personal time and effort to be able to gain momentum, and have enough impact to reach mainstream media.
Eyewitness is a worldwide movement to support all photographers – and make their work easier and more impactful – by spreading this conversation into society and arguing for immediate action, involving mainstream media, influencers, and anyone who will respond to our appeal to make sure our children get their memories back.
We all have – or can make – connections in the media: magazines, newspapers, radio and TV, or social channels. Eyewitness aims to provide materials ready for publication, broadcasting and events, as well as collecting stories and testimonies of the reality of this social emergency.
We only remember our lives through one of these “anchors”.
Unfortunately, when photos are simply digital files, they’re hardly ever looked at, and often end up lost, deleted, or corrupted. Even when we save photos on a cloud service, that’s where they end up: literally on a cloud, far away, forgotten. If we don’t print them, it’s very likely that we won’t see them again.
We’re all affected by this, whether we’re aware of it or not, but the most vulnerable and deeply impacted are the younger generations. Millennials, X-gens and every child born in this century already have huge blank gaps in their memory because they have very few, if any, printed photos of themselves to remember their lives by. It’s a terrifying thought.
A life lived and not remembered, what kind of life is it? This is the equivalent effect of Alzheimer without the sickness, and we’re giving it to our children.
Like climate change, we’ve come to a tipping point where the trend has to be reversed before it’s too late.
There’s an urgent need to reassert the value of real photographs through mainstream media and raise awareness not just among photographers, but throughout society at large.
To reverse the belief that files inside a phone are photos.
To help people understand the value of printed photos is to preserve actual memories in the brain, and that it’s not just a nice-sounding cliché for photography websites.
Our children deserve to remember their lives.
As photographers, it’s our responsibility to undo the damage now – if we don’t do it, who will?
Many of us understand that flickering social media pictures are transient and vulnerable, and a few are already hard at work about it, but individual, smaller movements and events tend to stay very much within the confines of the industry – eventually becoming little more than a hashtag – or become too demanding in terms of personal time and effort to be able to gain momentum, and have enough impact to reach mainstream media.
Eyewitness is a worldwide movement to support all photographers – and make their work easier and more impactful – by spreading this conversation into society and arguing for immediate action, involving mainstream media, influencers, and anyone who will respond to our appeal to make sure our children get their memories back.
We all have – or can make – connections in the media: magazines, newspapers, radio and TV, or social channels. Eyewitness aims to provide materials ready for publication, broadcasting and events, as well as collecting stories and testimonies of the reality of this social emergency.
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READ THE STORIES
Some of the biggest names in our industry tell their stories, share their feelings and the most important photos in their lives.
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All stories are important, every voice needs to be heard. This is where you come in, whether you're a photographer or not. Be inspired by others, and send your own story to be published.
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MAKE SOME HISTORY
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